The Belmont Stakes is the final race of the Triple Crown, one of the biggest events in horse racing, drawing over 2 million viewers and more than 90,000 attendees. For six years, I was responsible for overseeing all aspects of branding, logos, marketing, digital media, creative concepts, taglines, product development, out-of-home advertising, programs, TV production, art direction for illustrators, motion graphics, ticketing, photo and video direction, signage, partnerships, and on-track activations.
NYRA Bets is the leading online betting platform in the U.S. I served as the Creative Director for its launch and led the brand and design efforts for five years. My responsibilities encompassed digital media, media buying, print, TV, social media, out-of-home advertising, signage, contests, and events.
Various campaigns and executions.
Bus Wraps
Banners
Large Format Printing
Signage
Billboards
Tractor Trailers
Lighting Design
Chelsea Piers
New York Red Bulls
Belmont Stakes
NYRA
FOX Sports
TV Guide
Multichannel News
Broadcasting & Cable
Logo development and
branding for various logos.
Belmont Stakes
Chelsea Piers
Travers Stakes
1863 Club
NY Television Week
One Line Agency
COPE HOPE Non-profit
AT Mechanical
Designed and produced various social media assets.
NBA Draft
Designed and produced 2022 NBA Draft Weekend signage for a players photoshoot.
NBA All-Star
Designed and produced 2020 and 2019 NBA All-Star Weekend signage for a players, family & friends photoshoot.
Partnered with content creators LEBRECHT MEDIA to create and design a press kit to send to clients.
Photographer: Michael Le Brecht II
Client: LEBRECHT MEDIA
Creative Direction: Chris Rucker
Reed Business information
Adelphi University
Peabody Awards
MCN Wonder Women Awards
TV Guide Emmy Party
Chelsea Piers
Setup and Directed a photoshoot for Chelsea Piers. Captured content used in media campaigns and social media. Hired and Art Directed models, photographers and videographers.
Photographer: Jen Pottheiser
Client: Chelsea Piers
Creative Direction: Chris Rucker
NYRA Jockeys
Organized and produced a photoshoot using the top Jockeys in the horse racing industry. These photos will be used for all NYRA marketing assets throughout the year.
Photographer: Jen Pottheiser
Client: New York Racing Association
Creative Direction: Chris Rucker
Branding for Local 79, Chelsea Piers, NYRA, NYRA Bets, and Iron Hyde Fitness. Branding and design across all platforms.
Websites
Landing Pages
Mobile
Forms
Apps
Commercials, promotional video, social media, programmatic banners and motion graphics.
Icons
Illustrations
Maps
Packaging
Point of Purchase Displays
