Partnered with content creators LEBRECHT MEDIA. Designed and help create a press kit to send to clients.
Photographer: Michael Le Brecht II
Client: LEBRECHT MEDIA
Creative Direction: Chris Rucker
NYRA Bets is America’s leading online betting platform. I was the Creative Director for the launch of NYRA Bets. For 5 years, I led the brand and design at NYRA Bets. Digital, media buys, print, TV, social media, OOH, signage, contest and events.
Chelsea Piers
TV Guide
Multichannel News
Broadcasting & Cable
NYRA
Belmont Stakes
FOX Sports
The Belmont Stakes is the last leg of the Triple Crown. Horse racing’s biggest day of the year, with over 2 million viewers and over 90,000 people in attendance. For 6 years, I led the all branding, logos, marketing, digital media, concepts, tag-lines, product development, OOH advertising , programs, TV, art direct illustrators, motion graphics, tickets, photo and video art direction, signage, partnerships, and on-tack activations.
NBA Draft
Designed and produced 2022 NBA Draft Weekend signage for a players photoshoot.
NBA All-Star
Designed and produced 2020 and 2019 NBA All-Star Weekend signage for a players, family & friends photoshoot.
Bus Wraps
Banners
Large Format Printing
Signage
Billboards
Tractor Trailers
Lighting Design
Chelsea Piers
Setup and Directed a photoshoot for Chelsea Piers. Captured content used in media campaigns and social media. Hired and Art Directed models, photographers and videographers.
Photographer: Jen Pottheiser
Client: Chelsea Piers
Creative Direction: Chris Rucker
NYRA Jockeys
Organized and produced a photoshoot using the top Jockeys in the horse racing industry. These photos will be used for all NYRA marketing assets throughout the year.
Photographer: Jen Pottheiser
Client: New York Racing Association
Creative Direction: Chris Rucker
Designed and produced various social media assets.
Logo development and branding for various logos.
Belmont Stakes
Chelsea Piers
Travers Stakes
1863 Club
NY Television Week
One Line Agency
COPE HOPE Non-profit
AT Mechanical
Reed Business information
Adelphi University
Peabody Awards
MCN Wonder Women Awards
TV Guide Emmy Party
Content creation for LEBRECHT MEIDA. Using photos of NBA and NFL players. This content was pushed out on the players personal social channels.
Photographer: Michael Le Brecht II
Client: LEBRECHT MEDIA
Creative Direction: Chris Rucker
Branding for Local 79, Chelsea Piers, NYRA, NYRA Bets, and Iron Hyde Fitness. Branding and design across all platforms.
Websites
Landing Pages
Mobile
Forms
Apps
Commercials, promotional video, social media, programmatic banners and motion graphics.
Icons
Illustrations
Maps
Packaging
Point of Purchase Displays