I’m a Creative Director who builds campaigns at scale and makes sure they hold together from start to finish.
For more than fifteen years, I’ve led creative for premium sports and lifestyle brands including New York Red Bulls, Chelsea Piers, NYRA, and NYRA Bets. The work has to perform across dozens of touchpoints at the same time, from TV spots and arena takeovers to digital platforms, experiential activations, and national out-of-home. At that scale, ideas often lose focus or consistency. I take pride in making sure they don’t.
I led all creative for the Belmont Stakes for six years, overseeing brand strategy, campaigns, production, and on track activations for an event that attracts more than 90,000 attendees and two million viewers. I also launched NYRA Bets from the ground up, building and scaling the brand across every channel in a highly regulated, competitive category. At Chelsea Piers, I rebranded the entire multi location footprint and now lead creative Chelsea, Brooklyn, Connecticut, and Chelsea Piers Fitness.
The work demands clear strategy and strong execution. It means understanding what resonates with sports audiences, managing complexity without sacrificing craft, and leading teams that can move quickly while delivering consistently high quality work.
I’m a proud New Yorker. Born in the Bronx, raised in Queens, and educated in Manhattan. I started my career as a laborer with Local 79 before finding my way into design. That experience taught me how real operations function, which has been invaluable when activating ideas across large, complex organizations.
I’m currently the Creative Director at Chelsea Piers, leading brand and creative strategy across all locations and verticals.