The Story
I’m a proud New Yorker, born in the Bronx, raised in Queens, and educated in Manhattan. My career began as a NYC Laborer with Local 79, but I quickly realized my true passion was design. Driven by a love for creating innovative products, I thrive on tackling complex challenges and collaborating with passionate, driven teams. I bring curiosity, craft, and energy to every project, always pushing to turn ideas into cultural moments.
As a Creative Director with over fifteen years of experience shaping brands, culture, and storytelling, I specialize in bold, integrated campaigns that resonate across audiences and industries. I have led creative for the New York Red Bulls, Chelsea Piers, NYRA, and NYRA Bets, transforming strategic insight into storytelling that builds brand equity and cultural credibility. From partnerships and experiential activations to social, digital, out-of-home, and original content, I create work that moves people and pushes creative boundaries. I am equally passionate about mentoring talent, building high-performing teams, and translating insight-driven concepts into work that defines culture.
My background spans B2B and B2C, digital marketing, UX and UI, packaging, point-of-purchase, out-of-home, email, direct mail, customer experience, live events, television, sports marketing, wagering, and corporate communications. I have a proven track record managing in-house creative teams, balancing high-volume workloads with exceptional problem-solving, deadline management, and uncompromising aesthetic standards.
At the New York Racing Association, I led creative for Aqueduct Racetrack, Belmont Park, and Saratoga Race Course, while also overseeing initiatives for NYRA Bets. I developed visual guidelines, processes, and standards that defined the NYRA brand and elevated its national presence.
Currently, as Creative Director at Chelsea Piers, I guide the creative vision across Chelsea Piers New York, Connecticut, and Chelsea Piers Fitness, ensuring brand alignment, visual consistency, and campaign excellence across all touchpoints.