The Story
I'm a proud New Yorker—born in the Bronx, raised in Queens, and educated in Manhattan. My journey started as a NYC Laborer with Local 79, but it didn’t take long for me to discover my true passion: design. Fueled by a love for creating innovative products, I thrive on tackling challenges and collaborating with passionate individuals. I'm committed to my craft and excited for the opportunities that lie ahead.
With a robust background spanning diverse sectors such as B2B, B2C, digital marketing, UX/UI design, packaging, POP, OOH marketing, email marketing, direct mail, customer experience, events, live events, television, sports marketing, wagering, and corporate communications, I bring variety of expertise to the table. I have a proven track record in managing multiple full in-house creative services departments, showcasing exceptional skills in problem-solving, meeting deadlines, and upholding the highest aesthetic standards.
In my previous role as Creative Director for the New York Racing Association, I spearheaded the in-house creative endeavors for three renowned thoroughbred race tracks: Aqueduct Racetrack, Belmont Park, and Saratoga Race Course. Additionally, I managed creative initiatives for the national betting platform NYRA Bets, crafting comprehensive visual guidelines, processes, procedures, and standards that defined the NYRA brand.
Currently serving as the Creative Director for Chelsea Piers, I lead the creative teams across Chelsea Piers NYC, Chelsea Piers Connecticut, and Chelsea Piers Fitness. My role involves aligning the brands and ensuring uniform visual standards across all Chelsea Piers products.